GoogSpy: Business Counter Intelligence for
by Sandra Stammberger
So, you want to know what your competitors are
up to these days, or maybe you want to research a keyword campaign that will
rank you at the top of the heap for whatever product or service you're selling?
Meet GoogSpy, a special search engine that not only shows you what Google
AdWords your competitors are buying, but it will display all of the search terms
that rank them in the top 10, PLUS it even displays their top 25 competitors.
What search engine does it base all of its intelligence on? Well, with a name
like GOOGspy, there can only be one. GoogSpy.com is powered by a product called
"WebScraper+" which is the brainchild of Arizona-based Velocityscape.
According to Michael J. Roberts, Velocityscape's President, GoogSpy extracts
500,000 search results per day from Google and loads them into the GoogSpy.com
database which it then makes available for anyone to search.
Normally, when it comes to business intelligence software, a sentence which
read: "which it then makes available for anyone to search." would end
with the phrase "for a fee.", but that's not the case with GoogSpy. At
least for the time being the tool is 100% free to use by anyone who cares to go
to http://www.GoogSpy.com and use it.
So, what's the value of such a powerful tool for the average business web site
operator? That depends upon how much value you place on being able to see how a
competitor spends their advertising dollar and who else is competing with them.
The interface is fairly straight forward. You enter your search term in the text
box and click the "Search button. If GoogSpy finds content it will display
the company name, if any, as a hyperlink under the company heading and the
search terms, also as hyperlinks, under the Search terms heading. If it doesn't
find anything then it doesn't display anything. For about two minutes more
development time the programmers could have added a "Sorry, your search
term did not return any results" message but I guess less is more with
The fact that they are still building their database is apparent when you enter
some company names that should be found yet are not. However, when a hit IS
found, the information is spot on. On top of that, the tool is pretty good at
ferreting out things you wouldn't normally consider. For example, do a search on
CIA.gov and you'll discover that the CIA buys several AdWords in Google. Now
They also have an option to browse by Company and Search Term, but the interface
for doing that is relatively useless for a serious search. However, it can be a
lot of fun if you're simply killing time and want to see what you can see.
It takes a few minutes of clicking around before you get the hang of what you
are reading and how powerful a tool this really is. If you are working on an
advertising or marketing plan, whether it be one that you'll really use, or one
that your banker wants to see, be sure to make a few passes through GoogSpy.com
to see what the rest of the your market is doing and how much they're spending.
It will be worth the trip.
About the Author
Sandra Stammberger is the owner of
Insiderscripts. At Insiderscript's programmers are working around the clock to
develop affordable, powerful money making scripts that will help you drive
traffic to your business. http://www.insiderscripts.com
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